side-by-side · 2026 fees
TikTok Shop vs Amazon FBA
Same product. Two platforms. Which one actually pays you more after all fees?
My products · saved on this device
Product inputs
% of units returned
$0.70 non-inspection or $1.00 inspection. Set 0 if not using FBT returns.
FBA fulfillment fee
Varies by category
Per unit
Per unit if <28 days
% added to FBA fulfillment (Apr 17, 2026)
Referral fee varies by category; Jewelry & Pre-Owned are 5%
2026 rate card (Jul 13): single-unit rate shown; multi-item orders cost less per unit.
% of returned units that can be resold
Side by side
Amazon FBA fees$9.46
TikTok Shop fees$6.32
Amazon net profit$9.47
TikTok net profit$10.44
Amazon margin31.6%
TikTok margin34.8%
Winner—
When TikTok wins, when Amazon wins
01 / decision guide[ TTS ]
TikTok wins when
You sell a trending / impulse / low-COGS product with strong visual appeal. Video converts well, so organic reach can replace ad spend. Fulfillment costs are low because you ship in bulk to TikTok's warehouse.
[ FBA ]
Amazon wins when
You sell a high-COGS product where organic search (instead of paid ads) drives most sales. Prime shipping gives you a Buy Box boost. Long-tail search terms matter more than impulse appeal.
[ 50/50 ]
Run both
Most successful multi-channel sellers run Amazon for the long-tail organic demand and TikTok Shop for the trend-driven impulse buys. The same SKU, two audiences, two different profit profiles.